There are 2 seasons in my “fashion year.” Swimsuit season and not-swimsuit season.  After the Christmas rush, after the new batches of toys are put away and after all the holiday decorations are haphazardly thrown into bins to be dealt with next year, I start shopping for swimwear.

Why so soon? I’m crazy, I realize. I’m psychotic, I’ll admit it. I also won’t settle for just “ok” – especially where swimwear is concerned. I share the same passion for my swimsuit search as I do when shopping for the perfect fall boots or winter coat. Plus, when you don’t quite possess the physique of Sports Illustrated Swimsuit Edition model, it can be difficult to find just the right suit for your body, so it’s good to get to shopping early.

The blessing and curse of this whole swimwear location situation is that, for the bulk of this “season,” I am surrounded by water. Lakes, pools and oceans are regular destinations for our family throughout the year.  It feels like I’m required to wear a bathing suit more than most women I know. Don’t get me wrong it’s fabulous and I love it, but living in the middle of the United States, there are not too many spots where I can conveniently grab the swimwear I need that also “suits” me – ha.

Luckily, there is this new place, you may have heard of, called the internet.  It has rocked my swimsuit-shopping world! Any swimwear style you desire can be found on the web at any price point.  Also – allowing you to avoid the cookie-cutter swimsuit. The selection is astounding and it’s always great to step out in something unique. When discussing the dreaded “swimwear shopping trip” (first on the very short list of terror-filled shopping trips) I am always quick to proudly state that I buy all of my swimwear online. The most common response from other women: “I can’t do that. I have to try it on.”

First of all, I do try it on (and so can you – duh). I try it on in the comfort of my home. I try it on with my summer sandals. I see how well it jives with my cover-up collection. I see how it looks on me in lighting other than the Godforsaken fluorescent glow from a beige dressing-room. It’s an authentic shopping experience free from the typical persuasions and pressures found in a store. The most beautiful aspect of this new-fangled type of swimwear shopping is that, if need be, all of these online purchases can be returned – most of the time free of any shipping charges. When shipping charges are applied for returns (usually $6.95 – $7.95 and sometimes less) I chalk it up to a fitting fee. Besides, who knows what else I would have been tempted to buy while wandering through the mall? It’s a small price to pay and I think it’s worth it.

Since January, I have ordered roughly 12 suits on-line. I have conveniently returned 10 of the rejects – and only one, with a problem (don’t order from Ujena – they make refunds nearly impossible).  The 2 winning suits are nestled snugly in my summer drawer waiting for their upcoming debut. I tried them on. They look great and I feel great in them. The rest will be repackaged and returned to inventory where they will hopefully find their place in the drawer of another savvy online shopper.

Stop agonizing about your journey to the mall to search for the perfect Spring Break tankini. Think about how easy it could be to open your laptop (in your jammies), find the perfect suit (maybe add it to your “shopping bag” in another size – you can always return it) and press the submit order button. For the peace of mind it brings when you step out onto the sand in the swimsuit that makes you look and feel your best – it’s worth some packing tape and an extra trip to the UPS store.


Best Online Swimwear Destinations:







4 Responses to “www.swimsuitshopping.com”

  1. Chris July 12, 2011 at 7:21 pm #

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    Thanks Kelly. I never heard of swimspot.com

  2. Julie July 18, 2011 at 8:15 pm #

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    You’ve just helped me to get over my fear of online swimsuit shopping!! $6.95 for a return is a small price to pay in order to save me an entire day going to 3 malls trying on 100 bathing suits that will “just do”.
    I may even be able to find some good end of season deals!!

  3. Kelly July 21, 2011 at 8:19 pm #

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    Yeay Julie! I’m sure you have some favorite, go-to swimsuit styles, so keep them in mind while online shopping. If they’ve worked for you in the past, choosing a similar style and fit will make for less of a gamble when you order.

  4. Kelly July 21, 2011 at 8:25 pm #

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    Another great site, believe it or not, is overstock.com. (Now for quick reference, o.co) Although they don’t always have all sizes, I’m amazed at the selection and prices. Check it out.

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